Providing customers with better products and services is critical for entrepreneurs who start new businesses. Knowing what your customer needs is an essential first step to success. For Rich Brenner, president of Westar Systems LLC, a sublimation ink and paper specialist headquartered in Colorado Springs, CO, understanding what his customers require is the reason he went into business, and is a key to the company’s rapid growth since its beginnings in March 2006. “I felt t...